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Redesigning Prescription Medication Inserts

Six everyday items were re-imagined by designers in this week’s New York Times Magazine. A data visualization firm, Periscopic, and Thomas Goetz of Iodine, a health information website, created a more informative and easier to understand prescription medication insert that can be viewed here (scroll down).

The medication used to demonstrate the insert is Metaformin, a drug for diabetes. The insert shows everything from pill size to the timeline of possible side effects, all on a single sheet.

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